Recently, Toyota improved its certified pre-owned (CPO) program by bringing in a ‘Silver Certification’ tier that embraces vehicles up to 10 years old and with mileage up to 125,000 miles. This move emphasizes the brand’s loyalty to quality and reliability by providing potential buyers with better opportunities to owning a Toyota. In addition with is warranty, this expansion places Toyota favorably in the competitive pre-owned market, appealing to consumers who desire both value and assurance in their purchase decisions.
The differences between the Silver Certification and the Gold Level
Following the reports by Motor 1 reports, while the Silver Certification comes with a reduced warranty compared to the Gold level, it still offers a substantial level of coverage. The 12-month, 12,000-mile limited powertrain warranty is proof of Toyota’s confidence ensuring the longevity of its vehicles.
The creation of this certification level is a great move to the brand’s reputation for producing long-lasting cars. It emphasizes how Toyotas stay roadworthy for years, which influences the brand’s used car inventory and addresses the affordability of new cars for many consumers.
The criteria for Silver Certification are less rigorous than that for the Gold. Vehicles now only need to pass a 136-point quality assurance inspection, compared to the 160-point inspection for Gold Certification. However, this does not mean that Toyota compromises on quality, as each of their model meet the high standards set by the automaker to ensure customer satisfaction.
The benefits of CPO’s program
The aim behind the expansion of Toyota’s CPO program isn’t just about increasing inventory but about making car ownership more attainable in an economy that’s been hugely affected by inflation and stagnation. It’s a unique move that echoes Honda’s pre-owned expansion in 2022, which also included leasing certified pre-owned cars.
More so, certified pre-owned programs have been a traditional way to acquire a nearly new car without the full cost of a brand-new model. Toyota’s decision to add older and higher-mileage vehicles in its CPO program is an indication of a bigger shift in the used car market. As cars become more reliable and are used for longer periods, the availability of middle-mileage vehicles decreases, allowing manufacturers to adapt their strategies without compromise.
The Silver Certification program embraces a wide range of Toyota models, including the Scion FR-S, Toyota 86, and even the Toyota Supra. This further opens one up to exciting possibilities for a warranty-backed high-mileage vehicle.
Car Model Information: 2019 Toyota 86 TRD SE
Price: $22,695
Exterior color: Raven
Interior color: Red
Drivetrain: Rear-wheel Drive
Transmission: Manual
Engine: 2L H-4 port/direct injection, DOHC, variable valve control, prem
VIN: JF1ZNAE15K9701847
Mileage: 53,093 mi.
Summary: The Toyota 86 and the Subaru BRZ are 2+2 sports cars jointly developed by Toyota and Subaru, manufactured at Subaru’s Gunma assembly plant.
The 2+2 fastback coupé has a naturally aspirated boxer engine, front-engined, rear-wheel-drive configuration, 53/47 front/rear weight balance and low centre of gravity; it was inspired by Toyota’s earlier AE86, a small, light, front-engine/rear-drive Corolla variant widely popular for Showroom Stock, Group A, Group N, Rally, Club and drift racing.
Get more information about: Toyota 86
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However, the current inventory focuses more on practical choices like five-year-old Prius models with around 100,000 miles. With prices under $20,000, these vehicles saves you more over new models, though buyers must be able to accept the higher mileage.
Toyota’s forward-thinking strategy regarding certified pre-owned vehicles is rapidly changing the landscape of the used car automotive market. By providing warranties on older, higher-mileage cars, the company not only guarantees quality of its products but also improves accessibility to car ownership. As market continue to evolve, Toyota’s initiative is aimed at establishing a new benchmark for certified pre-owned programs.
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