Jeep plans both a fresh pricing system and electric vehicle technology rollouts to change their business direction. CEO Antonio Filosa is making the Compass and Grand Cherokee less expensive so more people can own these popular Jeep models. As part of this transformation, Jeep will bring electric Wagoneer S and Recon EV models to market to fulfill their sustainability vision while safeguarding their heritage of rugged performance.
Filosa wants to completely change how Jeep looks to customers and their competitors.
The new Compass base model debuted at $27,495 for 2024 which represents $2500 below its initially planned price. The company eliminated three trim versions – Altitude, Red Edition, and High Altitude – while lowering the Compass and Grand Cherokee prices. Just like with the Grand Cherokee, prices went down for several models, including the Laredo dropping by $1500 and Limited wearing off $2325.
Filosa takes steps beyond price adjustments to completely transform Jeep’s brand identity. Our market position requires stronger market setup and market presence because the brand belongs in a better place according to the CEO. The company makes this change because they want to move their position in the car market.
The new branding will let the Wagoneer and Grand Wagoneer share Jeep’s brand identity fully instead of acting as a separate range. The brand strategy now links both the heritage and brand power into a solid alignment.
Jeep’s upcoming EV plans show that the brand will keep moving ahead.
The Wagoneer S stands out as Jeep’s fastest vehicle delivering up to 600 horsepower and accelerating from zero to sixty miles per hour in just 3.5 seconds. The undisclosed production model driving range matches or surpasses the 400-mile concept vehicle distance. The upcoming Recon EV will arrive soon after the Wagoneer S, with plans to roll off the assembly line in the third quarter of this year. The Recon follows the Wrangler 4xe plug-in hybrid with its off-road SUV proposal that offers four-wheel driving and easy door removal.
Car Model Information: 2024 Jeep Wagoneer S Launch Edition
Price: $69,590
Exterior color: Diamond Black Crystal Pearlcoat
Interior color: X7
Drivetrain: Four-wheel Drive
Transmission: Automatic
Engine: Electric Motor
VIN: 3C4RJNAK3RT177305
Mileage: 5 mi.
Summary: The Jeep Wagoneer S is a mid-size crossover SUV produced and marketed under the Jeep brand. It was introduced in 2024, and is based on the STLA Large platform.
Get more information about: Jeep Wagoneer S
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The Wagoneer S and Recon will utilize the Stellantis STLA Large platform which supports all types of vehicle powertrains including four-wheel drive, two-wheel drive, and multiple hybrid configurations. Over the next five years, Jeep plans to roll out five different products, including both fresh models and improvements to their current offerings. The PHEV Gladiator shows Filosa’s goal to give customers plenty of options when choosing a new car.
Jeep’s path to the future involves transitioning not only its new product lineup but making all its vehicles available in electric form. The brand’s electric car lineup is doing well already, with its Wrangler 4xe and Grand Cherokee PHEV achieving high market sales. The new Wagoneer S and Recon models will help jeep keep growing its share of the electric vehicle market.
Jeep’s recent strategic choices show that the company can easily adjust to changes and think far ahead. Through pricing adjustments and brand improvements Jeep prepares to handle automotive industry challenges as it advances its electric vehicles program. This smart move makes Jeep better able to compete in the market, and shows it is ready to develop future mobility solutions in an environmentally friendly way.
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